Senior Marketers
Having worked at growing companies across multiple sectors for years, we apply our insights, learnings and growth levers across the entire conversion funnel for our clients. We specialise in long conversion cycle companies who typically have a complex relationship with acquisition channels such as Meta, Google and others.
Going Deeper
Because we’ve previously spent our careers in high growth businesses, we work across your tech stack and systems to extract data and insights. Then we apply these to your acquisition channels, conversion rate optimisation and landing page optimisations to power your growth.
case study
Our Services
Paid Media
Because we’ve previously spent our careers in high growth businesses, we work across your tech stack and systems to extract data and insights. Then we apply these to your acquisition channels, conversion rate optimisation and landing page optimisations to power your growth.
Conversion Rate Optimization (CRO)
Driving traffic is one thing, but many websites leave value on the table when it comes to conversion. That’s where we come in — improving your conversion rate to boost efficiency, scale, or both. Our validated framework digs deep into your site to run A/B tests that drive short- and long-term impact. From reducing payback periods to increasing order value, our CRO program supercharges your paid media.
Growth Consulting
Often Learn from our past experience as heads of growth and how we made earned and owned media work harder to diversify channel mixes, create fair attribution models or multiply by looking into virality and creative strategies. After all, marketing isn’t tactics and growth isn’t just marketing. Bring on seasoned growth managers to find out.
Paid Media
Because we’ve previously spent our careers in high growth businesses, we work across your tech stack and systems to extract data and insights. Then we apply these to your acquisition channels, conversion rate optimisation and landing page optimisations to power your growth.
Conversion Rate Optimization (CRO)
Driving traffic is one thing, but websites often leave a lot of value when it comes to converting that traffic. This is where we look to improve your conversion rate, so you can either become more efficient, get more scale or both. Our validated framework allows us to cover the breadth and depth of each website to focus on A/B tests that drive short and long term impact. Whether it’s reducing pay back periods or increasing order value, our CRO programme supercharges paid media efforts.
Growth Consulting
Often Learn from our past experience as heads of growth and how we made earned and owned media work harder to diversify channel mixes, create fair attribution models or multiply by looking into virality and creative strategies. After all, marketing isn’t tactics and growth isn’t just marketing. Bring on seasoned growth managers to find out.
Why we love complex conversion journeys
As customer acquisition becomes more competitive and costly, companies who lose out are those with less visibility over their digital customer journeys because their sales and conversion cycles are long. With machine learning algorithms relying on vast volumes of data, companies with less conversion volume experience wasted marketing spend. At Deep Growth we’ve developed methodologies that help these companies get the best converting customer journeys that lead to efficient results.
Our proprietary tools and methodologies include benchmarking reports that we’ve established over years of working with long conversion cycle companies allowing us to identify and optimise ideal digital customer journeys that align with companies’ current marketing mix as well as build recommendations with future channel tests.
What Makes Us Different?
Why do you focus on long sales cycles?
With machine learning algorithms relying on vast volumes of data, companies with less conversion volume experience wasted marketing spend. At Deep Growth we’ve developed methodologies that help these companies get the best converting customer journeys that lead to efficient results.
What makes you better at acquisition for long consideration products?
Over the years we've built a suite of methodologies that complements our experiences in helping companies with long consideration products. We specialise in working with businesses where there's a murky middle between first touch and last touch. Often this involves crunching numbers and testing extensively to get to an outcome that drives growth.
Our Process
Brief
You tell us what, how and where you want to see better results and what your targets are and some context around the business. After all, you likely know more than anyone about it.
Audit
We dig deep into your data, setup and what you’ve tried in the past. We’ll also look into your ideal customer, web journey and pull relevant external market data. You’ll receive a deck with key insights, opportunities and a suggested roadmap.
Execution & Review
Integrating into your current team to fill gaps and start executing with you to drive efficiency and volume. Establish recurring growth roundtables to review and revise the trajectory.
who we are
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Dmitry
Marketing & Growth Leader
🚀 12+ years track of record within performance marketing, CRO and product marketing.
🤩 Managed teams of up to 8 people with interdisciplinary backgrounds to drive growth initiatives end-to-end, but stayed an operator at heart.
🧠 Expertise across multiple verticals: ecommerce, market places, subscription, digital health and saas businesses.
Chris
Head of Growth and Head of Marketing
🚀 For over 13 years, I've helped companies grow. I've worked as a Head of Growth and Head of Marketing for high growth startups covering multi-channel acquisition and retention.
😎 Managed substantial acquisition budgets and growth teams while maintaining a hands-on approach to campaign optimization, customer journey refinement, and performance analysis.
🧠 Proven track record of across B2C and B2B landscapes in a variety of industries from SaaS to Proptech and Ecommerce to Car Subscriptions.
Harold
Performance Marketing Manager
🚀 Experienced Performance Marketing Manager with 12+ years of expertise across paid social, paid search and affiliate marketing. More recently exploring AI-driven image and video generation to enhance creative production for advertising campaigns.
😎 Led teams of up to 10 people in fast-paced startup environments, collaborating with stakeholders including the board, investors, and executive leadership.
🧠 Deep expertise across multiple industries, including apps (dating, gaming), eCommerce, and subscription-based businesses.
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Yonca
E-commerce/growth marketing
🚀 15 years in e-commerce/growth marketing — Facebook, Vistaprint, and founded her own e-commerce startup (Molacoton.com). ESADE MSc.
😎 Freelance digital marketing consultant since 2016, focused on paid social and shopping ads.
🧠 Core skills: growth strategy, competitive analysis/positioning, buyer persona research, direct response execution.
OUR TOOLKIT
One clean stack, not a dozen disconnected logins. Here's what we use every day to track, test and scale your acquisition channels.
Tracks competitor pricing, promotions and offers in real time so you know exactly when and how to react.
Automated bid, budget and creative optimisation that gets high-intent search campaigns to peak performance faster.
Deep auction-level insights that reveal exactly who you're competing against and where budget is being won or lost.
Insights
Notes on acquisition, conversion optimisation and everything else we learn running growth for long sales-cycle companies.
Why long sales cycles need a different acquisition playbook
How complex, multi-touch buying journeys change the way you should measure and optimise your channel mix.
5 landing page tests that moved the needle for B2B
A breakdown of the experiments that consistently lift conversion rate for high-consideration products.
Reading the auction: what yourimpression share is really tellingyou
Auction-level signals most teams ignore, and howwe use them to reallocate budget mid-flight.
EXPERIMENTS
Real tests we've run, ideas we've stolen and lessons we've learned trying to move the needle on acquisition and conversion.
Tested against Growth Team internal benchmarks.
Idea borrowed from a SaaS onboarding teardown.
Patterns compiled across 40+ landing page tests.
Insight from a mid-funnel nurture rebuild.
A note on where CRO effort actually pays off.
Tested across three enterprise clients.
Lifecycle experiment run over one quarter.
Auction-level breakdown from a 6- month test.
Inspired by an ecommerce growth teardown.
A rule we now apply to every landing page brief.
Insight from testing landing page proof sections.
We've built a growth process designed specifically for long sales- cycle companies.
Tested against Growth Team internal benchmarks.
Tested across three enterprise clients.
We've built a growth process designed specifically for long sales- cycle companies.
Idea borrowed from a SaaS onboarding teardown.
Lifecycle experiment run over one quarter.
Insight from testing landing page proof sections.
We've built a growth process designed specifically for long sales- cycle companies.
Patterns compiled across 40+ landing page tests.
Inspired by an ecommerce growth teardown.
We've built a growth process designed specifically for long sales- cycle companies.
Insight from a mid-funnel nurture rebuild.
We've built a growth process designed specifically for long sales- cycle companies.
A note on where CRO effort actually pays off.
A rule we now apply to every landing page brief.
We've built a growth process designed specifically for long sales- cycle companies.
Auction-level breakdown from a 6- month test.
We've built a growth process designed specifically for long sales- cycle companies.
Insight from testing landing page proof sections.
We've built a growth process designed specifically for long sales- cycle companies.
Customer Testimonials
Highly recommend
Dmitry and Harold have provided much needed assistance at this critical stage of our business. They have helped us turbo charge our growth. They have helped us with brilliant reporting and gave us reassurance on strategy. They bring a wealth of experience, both through the numbers and thinking practically as well as understand the brand and our tone of voice.
Henry Hales
Founder, Sirplus
Great Acquisition knowledge
Chris worked with us through our Global Meta Acquisition campaigns, lending a helpful external perspective to our ad accounts. I highly recommend Chris if you need a hand at reviewing your acquisition campaigns.
Emily Taylor
Senior Global Biddable Marketing Manager, Sweaty Betty
Excellent
Dmitry's structured approach and creative optimization frameworks have really boosted our landing page conversion rates in just a few months. He has an incredible knack for identifying key performance drivers and turning them into real, measurable improvements. On top of that, he's an overall great guy and it's been a pleasure working with him!"
Jelle Brasser
Senior Growth Marketing Manager, Amenitiz